The Adweek Copywriting Handbook: The Ultimate

(as of 17/08/2011 03:41 - more info)

$21.95 $13.16

Listed Under: Copywriting

Great copy is the heart and soul of the advertising business,
In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write cop


Great copy is the heart and soul of the advertising business,
In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy,
For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success,

  • Author:Joseph Sugarman
  • Binding :P aperback
  • DeweyDecimalNumber:659.1
  • EAN:9780470051245
  • Edition:1
  • ISBN:0470051248
  • Label:Wiley
  • Languages:
  • ListPrice:
  • Manufacturer:Wiley
  • NumberOfItems:1
  • NumberOfPages:360
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2006-12-11
  • Publisher:Wiley
  • SKU:1362598756
  • Studio:Wiley
  • Title:The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

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