A guide to writing a money-generating sales letter for anyone with a product to sell,
Also included are tips on how to write for direct response print, radio and telemarketing with practical examples of writing in all areas,
- Author
onna Baier Stein - Author:Floyd Kemske
- Binding:Hardcover
- DeweyDecimalNumber:658.81
- EAN:9780844259147
- ISBN:0844259144
- Label:Glencoe Division Macmillian/McGraw-Hill
- Languages:
- ListPrice:
- Manufacturer:Glencoe Division Macmillian/McGraw-Hill
- NumberOfItems:1
- NumberOfPages:274
- PackageDimensions:
- ProductGroup:Book
- ProductTypeName:ABIS_BOOK
- PublicationDate:1997-01-01
- Publisher:Glencoe Division Macmillian/McGraw-Hill
- SKU:3452938043
- Studio:Glencoe Division Macmillian/McGraw-Hill
- Title:Write on Target: The Direct Marketer’s Copywriting Handbook

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