How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY : A GUIDE TO MARKETING COMMUNICATION PLANS,
Inside you’ll see step-by-step how to take a great idea through the complete advertising process,
And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY : A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succed in the class now and get your project chosen in the future,
- Author
onald Parente - Binding
aperback - DeweyDecimalNumber:659
- EAN:9780324322712
- Edition:4
- ISBN:0324322712
- Label:South-Western College Pub
- Languages:
- ListPrice:
- Manufacturer:South-Western College Pub
- NumberOfItems:1
- NumberOfPages:432
- PackageDimensions:
- ProductGroup:Book
- ProductTypeName:ABIS_BOOK
- PublicationDate:2005-09-13
- Publisher:South-Western College Pub
- SKU:2143523
- Studio:South-Western College Pub
- Title:Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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