Advertising and Promotion: An Integrated Marketing

(as of 17/08/2011 05:40 - more info)

$59.95 $52.70

Listed Under: Marketing

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion,
It brings together the managerial focus of advertising and agency operatio


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This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion,
It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising,
The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging,
Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment,

  • Author :D r Chris Hackley
  • Binding :P aperback
  • DeweyDecimalNumber:659.1
  • EAN:9781849201469
  • Edition:Second Edition
  • ISBN:1849201463
  • Label:Sage Publications Ltd
  • Languages:
  • ListPrice:
  • Manufacturer:Sage Publications Ltd
  • NumberOfItems:1
  • NumberOfPages:360
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2010-03-03
  • Publisher:Sage Publications Ltd
  • SKU:AY-15-3R-233492-5
  • Studio:Sage Publications Ltd
  • Title:Advertising and Promotion: An Integrated Marketing Communications Approach

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