Entertainment Marketing & Communication: Selling

(as of 17/08/2011 05:40 - more info)

$104.33

Listed Under: Marketing

Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework tha


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Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world,
 Key Topics- Theoretical or principles perspective : Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques,
  Behavioral perspective : Principles of consumer behavior and audience motivation provide real understanding of why and how people use entertainment,
Implementation perspective : Planning and strategy development are tools of marketing and communication that enable students to directly apply their knowledge,
Evaluative perspective : The message becomes profound through real-life examples,
Five case studies provide great opportunities to analyze and critique what is really happening today in entertainment marketing,
 Market- For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry,
 

 

 

  • Author:Shay Sayre
  • Binding :P aperback
  • DeweyDecimalNumber:790.2
  • EAN:9780131986220
  • Edition:1
  • ISBN:0131986228
  • Label :P rentice Hall
  • Languages:
  • ListPrice:
  • Manufacturer :P rentice Hall
  • NumberOfItems:1
  • NumberOfPages:512
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2007-07-27
  • Publisher :P rentice Hall
  • SKU:367827s1535
  • Studio :P rentice Hall
  • Title:Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

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