Marketing Communications: Interactivity, Communities

(as of 17/08/2011 05:40 - more info)

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Listed Under: Marketing

Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification,


  • The t


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Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification,


  • The text links theory to practice without overwhelming the reader with references to theories and models
  • It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market

  • It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs

  • The text is structured into 6-parts :

Parts 1 and 2 focus on what Marketing Communications is and how it works

Parts 3 and 4 look at the practical management and tools of Marketing Communications

Parts 5 and 6 cover the “special” and emerging relationships of Marketing Communications with the media and other “audiences”

  • Author:Chris Fill
  • Binding :P aperback
  • DeweyDecimalNumber:658.802
  • EAN:9780273717225
  • Edition:5
  • ISBN:0273717227
  • Label :P rentice Hall
  • Languages:
  • ListPrice:
  • Manufacturer :P rentice Hall
  • NumberOfItems:1
  • NumberOfPages:1000
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2010-08-13
  • Publisher :P rentice Hall
  • SKU:ST0273717227
  • Studio :P rentice Hall
  • Title:Marketing Communications: Interactivity, Communities and Content (5th Edition)

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