Integrated Advertising, Promotion and Marketing

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  Strategic Marketing Communications: A Systems

  $162.95 $162.95

  Strategic Marketing Communications : A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, market..

  Listed Under: Marketing
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  A Primer for Integrated Marketing Communications

  $58.95

  This textbook is the first introductory primer on integrated marketing communications, It combines theory and practice to show students of marketing how different aspects of integr..

  Listed Under: Marketing
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  365 Marketing Meditations

  $34.95

  This book of daily meditations outlines the most important rules of marketing, It also provides a pathway to help marketers know when those rules should be broken, and to have the ..

  Listed Under: Marketing
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  Conceptualising Marketing Communication in the

  $25.95 $25.95

  There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as ..

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  Integrated Marketing Communications: Putting

  $37.95

  Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works..

  Listed Under: Marketing
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  Technical Marketing Communication [Part of the

  $85.00 $85.00

  This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy, A progressive approach first explains th..

  Listed Under: Marketing