The New Marketing Paradigm: Integrated Marketing

The New Marketing Paradigm: Integrated Marketing

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The New Marketing Paradigm: Integrated Marketing

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$19.95

Listed Under: Marketing

Tells why mass marketing no longer works–and shows how integrated communications programs can respond to each customer,

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Tells why mass marketing no longer works–and shows how integrated communications programs can respond to each customer,

Author on E Schultz
Author:Stanley Tannenbaum
Author:Robert F. Lauterborn
Binding aperback
DeweyDecimalNumber:658.802
EAN:9780844234526
Edition:1
ISBN:0844234524
Label:McGraw-Hill
Languages:
ListPrice:
Manufacturer:McGraw-Hill
NumberOfItems:1
NumberOfPages:240
PackageDimensions:
ProductGroup:Book
ProductTypeName:ABIS_BOOK
PublicationDate:1996-11-11
Publisher:McGraw-Hill
SKU:MHALLCLEARENCE2D2-11/06/13Q
Studio:McGraw-Hill
Title:The New Marketing Paradigm: Integrated Marketing Communications

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