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Advertising and Promotion: An Integrated Marketing
$23.99$168.12Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC, It includes very comprehensive coverage of Agency issues and creative work and how it is related ..
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Integrated Advertising, Promotion and Marketing
$176.00$137.49Examine advertising and promotions through the lens of integrated marketing communications, The carefully i..
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Advertising Promotion and Other Aspects of Integrated
$243.95$166.16The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communicatio..
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Advertising and Promotion: An Integrated Marketing
$54.31
Advertising and Promotion : An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market, As the field of adverti..
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Advertising Campaign Strategy: A Guide to Marketing
$185.95$135.99How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY : A GUIDE TO MARKETING COMMUNICATION PLANS, Inside you'll see step-by-step ..
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Integrated Marketing Communication: Creative
$44.95$39.51Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as h..
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Integrated Advertising, Promotion and Marketing
$166.67
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications, Integrated Market..
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The IABC Handbook of Organizational Communication:
$95.00$80.95Praise for The IABC Handbook of Organizational Communication"Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an ..
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Strategic Integrated Marketing Communications
$42.95$32.09This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective, Integrated Marketing Communications is plann..
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Advertising and Promotion: An Integrated Marketing
$59.95$52.70This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion, It brings together the managerial focus of advertising and ..
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Entertainment Marketing & Communication: Selling
$104.33
Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework tha..
Listed Under: Marketing
