My Business Words » Marketing http://mybusinesswords.com Write Your Business Message Clearly & Concisely Wed, 17 Aug 2011 06:01:50 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 A Primer for Integrated Marketing Communications http://mybusinesswords.com/2141/a-primer-for-integrated-marketing-communications/ http://mybusinesswords.com/2141/a-primer-for-integrated-marketing-communications/#comments Wed, 17 Aug 2011 05:42:55 +0000 nessa2shoes http://mybusinesswords.com/2141/a-primer-for-integrated-marketing-communications/ This textbook is the first introductory primer on integrated marketing communications,
It combines theory and practice to show students of marketing how different aspects of integrated marketi]]>

This textbook is the first introductory primer on integrated marketing communications,
It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together,
Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration,
The text includes key case studies, illustrating to students the practical side of IMC in addition to an introduction to the main theories at work,

  • Address:
  • Author :P atrick De Pelsmacker
  • Binding:Kindle Edition
  • Country:gb
  • DeweyDecimalNumber:658.80014
  • Format:Kindle eBook
  • Label:Taylor & Francis
  • Languages:
  • ListPrice:
  • Manufacturer:Taylor & Francis
  • NumberOfItems:1
  • NumberOfPages:208
  • ProductGroup:eBooks
  • ProductTypeName:ABIS_EBOOKS
  • PublicationDate:2007-03-14
  • Publisher:Taylor & Francis
  • ReleaseDate:2007-03-14
  • Studio:Taylor & Francis
  • Title:A Primer for Integrated Marketing Communications
]]> http://mybusinesswords.com/2141/a-primer-for-integrated-marketing-communications/feed/ 0 Essentials of Marketing Communications (3rd Edition) http://mybusinesswords.com/2140/essentials-of-marketing-communications-3rd-edition/ http://mybusinesswords.com/2140/essentials-of-marketing-communications-3rd-edition/#comments Wed, 17 Aug 2011 05:42:54 +0000 nessa2shoes http://mybusinesswords.com/2140/essentials-of-marketing-communications-3rd-edition/ It also links th]]> Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications,
It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world,
The text is ideal for those studying marketing communications for the first time,
  • Author:Jim Blythe
  • Binding :P aperback
  • DeweyDecimalNumber:658.8
  • EAN:9780273702054
  • Edition:3
  • ISBN:027370205X
  • Label :P rentice Hall
  • Languages:
  • ListPrice:
  • Manufacturer :P rentice Hall
  • NumberOfItems:1
  • NumberOfPages:352
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2006-06-01
  • Publisher :P rentice Hall
  • SKU:BKK-03847684-K
  • Studio :P rentice Hall
  • Title:Essentials of Marketing Communications (3rd Edition)
]]> http://mybusinesswords.com/2140/essentials-of-marketing-communications-3rd-edition/feed/ 0 Marketing Communication: New Approaches, Technologies, http://mybusinesswords.com/2139/marketing-communication-new-approaches-technologies/ http://mybusinesswords.com/2139/marketing-communication-new-approaches-technologies/#comments Wed, 17 Aug 2011 05:42:51 +0000 nessa2shoes http://mybusinesswords.com/2139/marketing-communication-new-approaches-technologies/ Marketing Communication : New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and an]]> Marketing Communication : New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century,
Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic,
With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals,
Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals,
  • Binding :P aperback
  • Creator:Allan J. Kimmel
  • DeweyDecimalNumber:658.802
  • EAN:9780199276950
  • ISBN:0199276951
  • Label:Oxford University Press, USA
  • Languages:
  • ListPrice:
  • Manufacturer:Oxford University Press, USA
  • NumberOfItems:1
  • NumberOfPages:320
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2006-01-19
  • Publisher:Oxford University Press, USA
  • SKU:9780199276950
  • Studio:Oxford University Press, USA
  • Title:Marketing Communication: New Approaches, Technologies, and Styles
]]> http://mybusinesswords.com/2139/marketing-communication-new-approaches-technologies/feed/ 0 Marketing Communications: An Approach to Communicating http://mybusinesswords.com/2138/marketing-communications-an-approach-to-communicating/ http://mybusinesswords.com/2138/marketing-communications-an-approach-to-communicating/#comments Wed, 17 Aug 2011 05:42:50 +0000 nessa2shoes http://mybusinesswords.com/2138/marketing-communications-an-approach-to-communicating/ The Body Milk advertisement d]]> Dove aims at reaching their target women through an innovative approach by using ?real? women with ?real? shapes and sizes in advertising to represent their company,
The Body Milk advertisement depicts women with all shapes and sizes from different generations, ethnicity and stages in life, which illustrate the main elements of Dove’s Campaign for Real Beauty,
Within the advertisement Dove focuses on women assumed identical to parts of the target audience, which indicates a light selling approach as no product information is provided and the personal aspects of the brand is therefore emphasised,
An analysis of the target audience of the advertisement reveals that Dove has chosen to focus on a broad segment, thereby going against main principles of segmentation concepts,
An assessment of the advertisement reveals that Dove goes against the norms within their industry by disagreeing with the ideals presented by the media, hence depicting ?real? women,
This approach can be affected by the relationship the target women hold towards the media,
However, is this an approach that works?
  • Author:Anne Sofie Danekilde
  • Author:Louise Mandrup
  • Binding :P aperback
  • EAN:9783844330939
  • ISBN:3844330933
  • Label:LAP LAMBERT Academic Publishing
  • Languages:
  • ListPrice:
  • Manufacturer:LAP LAMBERT Academic Publishing
  • NumberOfItems:1
  • NumberOfPages:72
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2011-04-15
  • Publisher:LAP LAMBERT Academic Publishing
  • SKU:2-3844330933
  • Studio:LAP LAMBERT Academic Publishing
  • Title:Marketing Communications: An Approach to Communicating with Women
]]> http://mybusinesswords.com/2138/marketing-communications-an-approach-to-communicating/feed/ 0 Conceptualising Marketing Communication in the http://mybusinesswords.com/2137/conceptualising-marketing-communication-in-the/ http://mybusinesswords.com/2137/conceptualising-marketing-communication-in-the/#comments Wed, 17 Aug 2011 05:42:48 +0000 nessa2shoes http://mybusinesswords.com/2137/conceptualising-marketing-communication-in-the/ There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as a result of the commercialization of the World Wide Web (WWW) as a marketing and communication medium,
Despite growing interest, there is a dearth of research on the processual nature of communication between marketers and consumers,
The overall aim of this study, therefore, is to expand our understanding of marketing communication within the computer-mediated marketing environments,
This understanding is achieved in the thesis by incorporating ideas from traditional marketing communication models those based on a one-way, general outbound, linear model in which marketers deliver communication to customers and prospects and contemporary marketing communications theory within a contextualist framework, to examine the evolving marketing communication medium,
Given the growing empowerment of customers through information technology that has created the interactive marketplace, the study aims to illuminate concretely that Internet exerts a mediating influence on the relationship between marketers and consumers,
Following this articulation, the study considers computer-mediated marketing environments as a technological development that increases the options for marketing communications,
Placing marketing communication and computer-mediated marketing environments within a historical context of technology as consistent with social constructivist framework rather than thinking about the medium as an isolated phenomenon, builds the base for understanding the opportunities and difficulties associated with marketing communications and the Internet in contrast to capabilities for marketing prior to the Internet,
The current study indicates that marketing communication in the computer-mediated marketing environments possess some fundamental uniqueness, which are ancillary and augment the consumption processes,
The study proposed a conceptual framework for understanding marketing communication trajectory in the evolving interactive marketplace,
The framework proposed provides a new base for developing a wide range of marketing communication programmes for practitioners and academic researchers,
  • Author:Wilson F. Ozuem
  • Binding :P aperback
  • DeweyDecimalNumber:380
  • EAN:9781581122473
  • ISBN:1581122470
  • Label :D issertation.Com.
  • Languages:
  • ListPrice:
  • Manufacturer :D issertation.Com.
  • NumberOfItems:1
  • NumberOfPages:276
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2004-12-15
  • Publisher :D issertation.Com.
  • SKU:I9781581122473
  • Studio :D issertation.Com.
  • Title:Conceptualising Marketing Communication in the New Marketing Paradigm: A Postmodern Perspective
]]> http://mybusinesswords.com/2137/conceptualising-marketing-communication-in-the/feed/ 0 The New Marketing Paradigm: Integrated Marketing http://mybusinesswords.com/2136/the-new-marketing-paradigm-integrated-marketing/ http://mybusinesswords.com/2136/the-new-marketing-paradigm-integrated-marketing/#comments Wed, 17 Aug 2011 05:42:46 +0000 nessa2shoes http://mybusinesswords.com/2136/the-new-marketing-paradigm-integrated-marketing/ Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer,

]]> Tells why mass marketing no longer works–and shows how integrated communications programs can respond to each customer,

  • Author :D on E Schultz
  • Author:Stanley Tannenbaum
  • Author:Robert F. Lauterborn
  • Binding :P aperback
  • DeweyDecimalNumber:658.802
  • EAN:9780844234526
  • Edition:1
  • ISBN:0844234524
  • Label:McGraw-Hill
  • Languages:
  • ListPrice:
  • Manufacturer:McGraw-Hill
  • NumberOfItems:1
  • NumberOfPages:240
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:1996-11-11
  • Publisher:McGraw-Hill
  • SKU:MHALLCLEARENCE2D2-11/06/13Q
  • Studio:McGraw-Hill
  • Title:The New Marketing Paradigm: Integrated Marketing Communications
]]> http://mybusinesswords.com/2136/the-new-marketing-paradigm-integrated-marketing/feed/ 0 Advertising and Promotion (An inergrated marketing http://mybusinesswords.com/2135/advertising-and-promotion-an-inergrated-marketing/ http://mybusinesswords.com/2135/advertising-and-promotion-an-inergrated-marketing/#comments Wed, 17 Aug 2011 05:42:36 +0000 nessa2shoes http://mybusinesswords.com/2135/advertising-and-promotion-an-inergrated-marketing/
  • Author:George E. Belch
  • Author:Michael A. Belch
  • Binding :P aperback
  • EAN:9780073253473
  • ISBN:0073253472
  • Label:McGraw-Hill/Irwin
  • Manufacturer:McGraw-Hill/Irwin
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:BOOKS_1973_AND_LATER
  • PublicationDate:2007
  • Publisher:McGraw-Hill/Irwin
  • SKU:GHT3967NW06102011H2590
  • Studio:McGraw-Hill/Irwin
  • Title:Advertising and Promotion (An inergrated marketing communications perspective)
    • ]]>     http://mybusinesswords.com/2135/advertising-and-promotion-an-inergrated-marketing/feed/ 0     Advertising, Promotion and Supplemental Aspects http://mybusinesswords.com/2134/advertising-promotion-and-supplemental-aspects/ http://mybusinesswords.com/2134/advertising-promotion-and-supplemental-aspects/#comments Wed, 17 Aug 2011 05:42:34 +0000 nessa2shoes http://mybusinesswords.com/2134/advertising-promotion-and-supplemental-aspects/ The sixth edition of Terence Shimp’s market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication,
    While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field,
    Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet’s impact on IMC,
    A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet,
    • Author:Terence A. Shimp
    • Binding:Hardcover
    • DeweyDecimalNumber:658.82
    • EAN:9780030352713
    • Edition:6
    • ISBN:0030352711
    • Label:South-Western College Pub
    • Languages:
    • ListPrice:
    • Manufacturer:South-Western College Pub
    • NumberOfItems:1
    • NumberOfPages:672
    • PackageDimensions:
    • ProductGroup:Book
    • ProductTypeName:ABIS_BOOK
    • PublicationDate:2002-07-02
    • Publisher:South-Western College Pub
    • SKU:1200403681
    • Studio:South-Western College Pub
    • Title:Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
    ]]>     http://mybusinesswords.com/2134/advertising-promotion-and-supplemental-aspects/feed/ 0     365 Marketing Meditations http://mybusinesswords.com/2133/365-marketing-meditations/ http://mybusinesswords.com/2133/365-marketing-meditations/#comments Wed, 17 Aug 2011 05:42:29 +0000 nessa2shoes http://mybusinesswords.com/2133/365-marketing-meditations/ It also provides a pathway to help marketers know when those rules should be broken, and to have the courage to brea]]> This book of daily meditations outlines the most important rules of marketing,
    It also provides a pathway to help marketers know when those rules should be broken, and to have the courage to break them,
    • Author:Richard S. Levick
    • Author:Larry Smith
    • Binding :P aperback
    • EAN:9780975998519
    • Edition:1ST
    • ISBN:097599851X
    • Label:Watershed Press
    • Languages:
    • Manufacturer:Watershed Press
    • NumberOfPages:371
    • ProductGroup:Book
    • ProductTypeName:BOOKS_1973_AND_LATER
    • PublicationDate:2005
    • Publisher:Watershed Press
    • SKU:G097599851XI5N00
    • Studio:Watershed Press
    • Title:365 Marketing Meditations
    ]]>     http://mybusinesswords.com/2133/365-marketing-meditations/feed/ 0     Integrated Marketing Communications: Strategic http://mybusinesswords.com/2132/integrated-marketing-communications-strategic/ http://mybusinesswords.com/2132/integrated-marketing-communications-strategic/#comments Wed, 17 Aug 2011 05:42:26 +0000 nessa2shoes http://mybusinesswords.com/2132/integrated-marketing-communications-strategic/ Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan,

    Mark]]>

    Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan,

    Marketing communications is changing rapidly with the impact of new technologies, new strategies and changing consumer media habits,
      The third edition of this text has updated and revised examples and content that includes the cutting-edge topics in the industry,
      Readability continues to be a core strength of this textbook with its straightforward and easy-to-understand style,

    • Author:Keith J. Tuckwell
    • Binding :P aperback
    • DeweyDecimalNumber:380
    • EAN:9780132199124
    • Edition:2
    • ISBN:0132199122
    • Label :P rentice Hall of Canada Ltd
    • Languages:
    • ListPrice:
    • Manufacturer :P rentice Hall of Canada Ltd
    • NumberOfPages:440
    • PackageDimensions:
    • ProductGroup:Book
    • ProductTypeName:ABIS_BOOK
    • PublicationDate:2008-01-30
    • Publisher :P rentice Hall of Canada Ltd
    • SKU:G0132199122I3N00
    • Studio :P rentice Hall of Canada Ltd
    • Title:Integrated Marketing Communications: Strategic Planning Perspectives
    ]]> http://mybusinesswords.com/2132/integrated-marketing-communications-strategic/feed/ 0