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Destination Marketing: An Integrated Marketing
$47.95$47.95The tourism market is fiercely competitive, No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world's vi..
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Why It Sells: Decoding the Meanings of Brand
$29.95$29.95Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers, Intrigued by this process, Marcel Danesi--an ente..
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CPR for Nonprofits: Creating Strategies for Successful
$32.00$32.00In this innovative, practical guide, Alvin H, Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and mana..
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Integrated Marketing Communications: Strategic
$120.00
Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan, Mark..
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365 Marketing Meditations
$34.95
This book of daily meditations outlines the most important rules of marketing, It also provides a pathway to help marketers know when those rules should be broken, and to have the ..
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Advertising, Promotion and Supplemental Aspects
$210.95
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketin..
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Marketing Communications: An Approach to Communicating
$71.00$55.74Dove aims at reaching their target women through an innovative approach by using ?real? women with ?real? shapes and sizes in advertising to represent their company, The Body Milk ..
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Marketing Communication: New Approaches, Technologies,
$49.95$49.95Marketing Communication : New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive over..
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Essentials of Marketing Communications (3rd Edition)
$140.33
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications, I..
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A Primer for Integrated Marketing Communications
$58.95
This textbook is the first introductory primer on integrated marketing communications, It combines theory and practice to show students of marketing how different aspects of integr..
Listed Under: Marketing
